identify influencers on Instagram 1000 words

How Best To Identify Influencers? A New Tool For Instagrammers: InfluencerDB Review

Unless you've been living in a cave, you will know that images and video are all the rage online. Brands are trying to carve out their space -- mostly still via their owned (and controlled) media. However, more often than not, brands are finding that the ideal Return on Investment (ROI) isn't following as quickly as they…

Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)

Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack…

Digital Marketing at a Luxury Brand – With De Grisogono’s Violetta Gruosi, Social Media Manager (MDE166)

Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to…

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a 'young' concept in that there is no standard for or even common understanding of influence. There are a number of tools -- more or less specialized -- that  are being used to help digital…

Pierre-Loic Assayag, founder and CEO of Traackr, solution to boost your influence marketing program

Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges inside companies of optimising an influencer program. Below, you’ll…