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How To Divorce An Influencer? Sunsetting Your Influencer Marketing Programme

Marketers everywhere are now getting on the Influencer Marketing (IM) bandwagon. However, many (most) brands are still stumbling along in the process, giving little attention, providing small budgets and handing it off to the intern or maybe an agency to manage. But, there are some brands that are getting more sophisticated with experience. Certainly, it also…

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Best Ways For Getting Digital Transformation To Work with Barney Loehnis (MDE225)

Minter Dialogue with Barney Loehnis Barney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on the world of digital transformation. In this conversation,…

Michael Molinaro Is Helping Bring Digital transformation to Barclays Bank via HR (MDE175)

Minter Dialogue Episode #175 This interview is with Michael Molinaro, COO for Human Resources & HR Transformation Lead at Barclays Bank. Michael, who was a speaker at HR Tech World 2015, leads the HR Technology function, taking Barclays HR into the future with new, emerging practice technologies for HR. In this conversation, we discuss the…

The Human in Digital – why digital gets personal

In French, the word "digital" means "of the finger."  The French generally prefer the term "numérique."  In English, digital is basically the most accepted term covering all that which deals with the computer technology and/or binary code!  Finally, I am beginning to think that the French definition of digital is more appropriate than first meets…