champion of ethics

If Your Company Wants To Be A Media Company, It Needs This Position Urgently

Have you noticed recently how many companies and leaders have been caught out for having a poor culture, bad ethics and/or a questionable leadership style? Headline companies (and CEO) over the last few years have included (but not limited to): Sony Pictures (Amy Pascal), Uber (Travis Kalanick), Wells Fargo (John Stumpf), Volkswagen (Martin Winterkorn), Sports Direct…

return for free

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the "permissions" in exchange for free wifi. Of the four "opt ins" requested, which one gets your hair up most? Update your profile? Read your tweets? For me, it was definitely the fourth one: "Post Tweets for you."…

Getting Digital Transformation Through Your Organisation with Tiffany St James (MDE236)

Minter Dialogue with Tiffany St James Tiffany St James, digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. In this podcast, we discuss the best ways to accelerate digital transformation, how to create intrapreneurs and fulfilling impact…

brandaide Cheryl Hodgson

How to build and protect your brand with Cheryl Hodgson (MDE226)

Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and curating advice from Experts on topics of global brand strategy and trademark protection, trademark litigation. In this…

trust mass media

Do You Trust Mass Media? Why Digital Is Taking Over…Differently

I love it when I hear certain executives say "we're beginning to get it." The good news is that there is a lot of movement in big business and many brands are beginning to "transform." However, as was highlighted in the newly released Altimeter report, 2016 State of Digital Transformation, if everyone is getting focused on the…

Cathy Brown Engage-for-Success-logo-300x199

Enabling Superior Employee Engagement with Cathy Brown (MDE209)

Minter Dialogue with Cathy Brown This interview is with Cathy Brown, Executive Director at Engage for Success, a social movement committed to releasing the capabilities of employees to improve performance and enhance wellbeing. In this podcast, we discuss the different enablers that employers can spark up in order to enhance employee engagement. We look at the…

MI+Margaret+Molloy Influencer

Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media…