return for free

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the "permissions" in exchange for free wifi. Of the four "opt ins" requested, which one gets your hair up most? Update your profile? Read your tweets? For me, it was definitely the fourth one: "Post Tweets for you."…

jamie riddell birdsong analytics

Jamie Riddell – Analyzing Your Social Media Astutely with Birdsong (MDE211)

Minter Dialogue with Jamie Riddell This interview is with Jamie Riddell, with whom I caught up at the LikeMinds Event in Bristol. Jamie is co-founder of BirdSong Analytics, the world’s leading pay-as-you-go social media analytics platform. He is an active and well-respected writer, having been published on many important media, including The Drum, The Guardian…

Great presentation

Making a Great Presentation – 10 Things You Need To Do To Ensure A Great Speech at #SXSW

Having attended over 20 sessions at South By Southwest (SXSW) 2016, I got the chance to hear some wonderful storytelling and see some great presentations. However, as can be expected with such a volume of sessions, the quality was hit or miss. Some presenters had rock star slides, some used presentations as a [bad] crutch and others still chose not…

Using Your Hands Online? Why Brand Comms Are Failing Us

The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was "on" the phone, albeit hands free. Smiling to myself, I thought that he was most possibly Italian. However, it's true that, with the mobile…

Andrew Grill – Getting the social mindset to drive your business (MDE154)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest (my first podcast with Andrew here) on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best…