How_to_Wow Adrian Swinscoe

How To Wow – Driving An Amazing Customer Experience with Adrian Swinscoe (MDE210)

Minter Dialogue with Adrian Swinscoe This interview is with Adrian Swinscoe, expert in the customer experience, author of Pearson-published How to Wow, 68 Effortless Ways to Make Every Customer Experience Amazing, a frequent Forbes contributor all the while running Rare Business, focused on helping companies to improve their customer service and experience. In this conversation,…

Vincent Boyce Honeywell-Logo

User Experience Design at Honeywell with Vincent Boyce (MDE191)

Minter Dialogue Episode #191 This interview is with Vincent Boyce, User Experience Principal at the Honeywell, a $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this interview with Vincent, we discuss how Honeywell goes about defining and creating user experience, what…

Brian Solis X The Experience When Business Meets Design

Interview with Brian Solis, Author of X: The Experience When Business Meets Design (MDE187)

Minter Dialogue Episode #187 This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The Experience When Business Meets Design,” which places experiences as the core of the new brand.…

Digital Signage – When Does It REALLY Make Sense?

Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness isn't always there and, more poignantly, people continue to operate…

Luxury Brands – The Online Challenge To Be Upscale

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page), and really make an investment in their digital…

Online Marketing Tips and Tricks From Keren Lerner, CEO of Top Left Design (MDE156)

Minter Dialogue Episode #156 This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design…