whole foods

How To Analyze Amazon’s Acquisition of Whole Foods – Check Their Missionary Position

Will Amazon transform Whole Foods or vice versa? As this WSJ article posits, so far the impact seems to be the former. Naturally, the whole reason Whole Foods had to be acquired was because they were lacking in the results department. It will indeed be interesting to see how (and why) Whole Foods will adjust…

Authenticity mindset

Can Any Brand Be Authentic? How Does A Company Culture Become Authentic?

Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand's authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice) have tarnished and untrustworthy reputations. The Internet has enabled a greater…

organic ethics returns

Why Would You Pay for Organic Food, But Not When It Comes to Investing Your Money?

Are you someone who pays attention to what you eat? Maybe you even consider yourself a "foodie"? When it comes to grocery shopping, I have learned to be significantly more picky over the years. Certain ingredients are forbidden, like hormone-treated meats; and, for a number of items (e.g. milk, apples, eggs...), it has to be organic. Whether or not…

north-star

The End of Net Neutrality? Or The End of Neutrality Period

While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues?  Standing for Something Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather unusual outcomes of the nascent Trump presidency has been the obvious dissension…

Managing The Employer Brand and How to Make M&A Work – Simon Barrow on MDE180

Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management  and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion "Employer Brand" and now helps businesses on managing their Employer Brand as well as looking at those thorny people…

The innovation – confidential conundrum : how to foster a dynamic spirit of innovation?

In business, we often have to navigate between opposing forces. Take the need for confidentiality versus the spirit of innovation. There are some things that must be kept under wraps. For example, it might be a secret recipe, a pending new product launch or a potential acquisition. Some internal announcements -- such as new hirings or…