return for free

In Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value Exchange?

I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the "permissions" in exchange for free wifi. Of the four "opt ins" requested, which one gets your hair up most? Update your profile? Read your tweets? For me, it was definitely the fourth one: "Post Tweets for you."…

The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord

If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an organization around the customer is to consider the customer journey. Crafting the…

Eurostar e320 Siemens_Velaro_e320

The New Eurostar e320 Train…. A Singular Example of Poor Design          

This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard...at last. According to their site, the design of the new Eurostar e320 train was created by Pininfarina, "the world-famous Italian design house that creates…

Listening to mobiles in retail: interview with Guillaume de La Tour, Bluefox founder and CEO (MDE150)

Minter Dialogue Episode #150 This interview is with Guillaume de La Tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space…

Want a Digital Restaurant? Le Bar à Huitres in Paris serves a digital appetizer

Using an iPad as a menu for a restaurant is hardly innovative today. That said, it certainly isn't the norm (yet). As restaurants come to grips with the notion of becoming a "digital restaurant" and dealing with its ever connected customers, there is inevitably a need to trial new methods of creating a superior customer experience…

Retail Trends – Looking at the challenges of digital in retail with Mark Brand of Thoughtworks (MDE137)

Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about retail trends, the challenges of using digital in retail and how brands and retailers…

Digital in Retail: What does it take to get it right?

Most serious retailers are now looking deeply at ways to go "digitail" aka exploit digital in retail. In other words, they are looking for ways to use and 'manage' digital tools, devices and platforms in the retail space for good business effect. To the surprise of many companies, the transformation required for digitail is not anecdotal. Digital is…