Social Media and the Women’s Forum – The relevance of social media at events

I was recently asked by the Women's Forum to write about the relevance of using social media for their Forum event.  Certainly, events and social media are a terrific match.  And, for an event that is, by definition, women-centric, social media has even more sense. For brands, I believe that events are an extremely important…

Women and men on the internet and social media across 6 countries

Gender & cultural differences abound After having attended the International Women's Forum 2011 in Deauville, where I spoke about Muscling up one's eReputation with the dynamic Caroline Ghosn (Slideshare presentation available here), I was happy to hear about a released study that confirmed that women and men tend to use social media differently.  The study,…