Interview with Roopak Saluja – Digital marketing, Storytelling & Content Marketing in India (MDE89)

Minter Dialogue Episode #89 This interview is with Roopak Saluja (@RoopakSaluja), founder and CEO of The 120 Media Collective as well as Bang Bang Films, a film production company, and the Jack in the Box agency. Based in Mumbai, Roopak is also a part of the Angel Investor Network, a renowned Trance DJ and has been…

Politics And The Web: Choosing The Right Digital Media Strategy

Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled "Innovation Napoleon."  This conference, at which I have made a number of presentations, unites a heterogeneous crowd around digital and innovation topics.  Usually, there is anywhere up to 100 people in attendance.  At this…

Convergence – In search of the Uber Consolidation

Are you like me, Seeking the Consolidation & Convergence of all Applications, Tools and Electrical Wires? I enjoyed this article from Engadget “What Apple could learn from Palm Web OS” and it spurred me to consider my state of un-convergence, with the multiplicity of electronics that I lug around, different coloured USB keys to swap…

Finding a CRM Voice – The Right Values, Meaning & Frequency

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of time and mind of the Internet…

This Crisis Will Bring A Paradigm Shift On The Internet

Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time has never been more appropriate for companies to ramp up online activity because their…

Obamania Worldwide – The Dreams & The Reality

OBAMANIA & OTHER REFLECTIONS ON A SUNDAY MORNING The effect of the Obama victory overseas has been impressive. Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support for the US from many different corners of the world, and the support is quite…

Virgin America Safety Announcement

Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava's Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12 guests to post on his blog while he was away bringing into the world his…