Minter Dialogue Episode #153 —
This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED Consulting Faculty, in the Faith Popcorn BrainReserve Talent Bank, and is a global trendspotter for Trendwatching (tw:in). In this podcast, we talk about how companies can better get ready for the future, what needs to happen to act on future trends, and of course the important upcoming trends.
We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” – Amara’s Law
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
BTW: If you are using Stitcher, my podcast is now available here.